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What is Social Media Management?
Social media management comprises of several disciplines.
Content Curation: is the process of curating, scheduling and posting regular, engaging content across social media networks such as Facebook, Instagram, Twitter and LinkedIn.
Community Management: is the process of managing and responding to comments on posts or within a private, gated community (i.e. a private Facebook group).
Why Social Media Matters
For businesses of all shapes and sizes, social media is important.
Between them, Facebook, Instagram, Twitter and LinkedIn has millions of engaged users. To ignore them means ignoring a huge audience – and one that could help you grow your business and reach new, untapped markets.
Posting regular content to social media is one of the best ways to build an audience of engaged followers for your business. Starting a conversation around a topic and actively participating in a dialogue is one of the best ways to build trust in your brand – and the better the content you post, the more likely people are to like, share and comment…
…and that’s where we come in.
Bespoke Social Media Strategies
Any social media strategy begins with research.
Who are your target audience? Where do they hang out online? What media do they consume? What tone of voice is going to resonate with them?
The next step is to understand your goals.
What are you aiming to achieve through your social media channels and the content you publish? Engagement, brand awareness, increased sales?
Once these have been established, a plan can be formed, content can be curated and the engagement can begin.
Talk to a social media manager today!
If you are struggling to create consistent, relevant and engaging content to post across your social media channels, chances are you could use our help. Fill in our form and a member of our team will contact you to discuss you requirements.
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