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What is Content Marketing?
In the age of the internet people want the right information in front of them at the right time when they do a search on Google. This is what content marketing is all about, getting the right information in front of a website visitor. Content marketing is all about relevancy and delivering value to a user and ultimately encouraging someone perform a desired goal that delivers profit for the business.
However, as well as writing compelling website copy, content marketing also includes consistent blogging and sharing engaging, informative and helpful articles across social media channels and via email. If your business has a large list of subscribers, but you fail to send them frequent, useful information, you’re missing a trick – and one that could cost you business.